If, by chance, you had been in Paris week that is last you might have seen a frenzy of activity on Rue de Los Angeles Bonheur as a fresh, traveling pop-up search for AdopteUnMec.com, which equals AdoptAGuy.com, exposed its doors into the town’s stylish, fashion district. The pop-up, which is available for 10 days before it moves on to Brussels, Lausanne, Toulouse and Lyon, brings the favorite French, on line dating site to life as real guys are presented in life-size, doll bins like living, breathing Ken dolls for females to ogle and browse. Oh, mon dieu!
As the pop-up’s men that are boxed whose labels sport names like “Mr. Strength” and “The Rocker”, are in reality employed models for display purposes just, they truly are meant to represent the various forms of genuine, qualified bachelors the ladies who sign up because of the site that is dating expect you’ll satisfy on line. Nothing beats just a little PR that is over-the-top to drive worldwide brand name awareness and visitors to your website.
But this promotion producing pop-up trip is simply an extra boost into the site’s currently impressive appeal, that has been growing since its 2010 launch. Reportedly, AdopteUnMec.com ranks on the list of top 100 French sites and it is the industry that is french in website traffic with additional than 300 million page views a month.
The company’s spin why AdoptAGuy.com is significantly diffent than many other online dating services… they’re the only 1 “where women have been in full control of the courting procedure, making searching for guys as simple as searching for shoes.” Truthfully, there isn’t one element of that feature that does make us cringe n’t.
However, interest got the very best of us, it works: “Inside AdoptAGuy.com’s therefore we dug only a little much deeper to learn exactly how supermarket of love, a female stores for ‘products’ at her leisure. Whenever she’s ready to commit, she puts as much products as she likes in her own ‘cart’, opening the lines of interaction. Until then, guys lay on the rack, competing for attention and waiting to have noticed.” The women a.k.a “shoppers” are the only ones who can initiate communication and then the guys a.k.a “products” have to sell themselves through their online profiles in other words.
Simply Simply Click to enter buttons regarding the AdoptAGuy.com web web site
Ok… although we manage to get thier entire girl in charge of her own destiny that is dating, which will be poor schtick at most readily useful, and discover their attempt to bring web sites humor and playfulness to the internet dating experience, we’re just not into this idea for a wide variety of reasons. Barring the most obvious aspects that are insultingto both genders) and cheesiness from it all, imagine if the Shopper and Product had been reversed making the Shoppers guys as well as the items ladies. individuals, including us WYSKers, would get BANANAS! We’re definitely not planning to feed in to the dual standard and say it is adorable and clever that way, but will be horribly unpleasant within the reverse. Important thing: humans are not commodities become put into shopping that is online.
While we’re perhaps not certain exactly what the deal that is exact using the U.S. form of the site – AdoptAGuy.com – as we weren’t planning to register to attempt to learn, it appears to occur, but cross links with a British variation – BagABloke.com. The company’s CEO and co-founder, Sebastien Sikorski, had this gem that is little of to talk about utilizing the globe if the U.S. web site apparently established, “Everyone views the French as masters of love. Our hope is by bringing the French means of love, seduction and dating to America, AdoptAGuy.com are going to be France’s best gift to America because the Statue of Liberty.”
Monsieur Sikorski you can’t be severe!